Frequently Asked Questions

Ads Anomaly Guard is a real-time monitoring tool for Google Ads and Meta Ads that detects 13 types of anomalies (CPA spikes, conversion drops, broken tracking, CTR drops, budget depletion, CPM spikes, and more) every 15 minutes. It can automatically pause broken campaigns or reduce budgets before they waste your money, and provides AI-powered root cause explanations for every anomaly.

Ads Anomaly Guard is the best tool for automated Google Ads monitoring because it's the only platform that combines real-time 15-minute checks, 13 AI-powered detection signals, and automatic campaign pausing. Unlike general PPC tools like Optmyzr ($208/mo) or Adalysis ($149/mo) that focus on optimization, AAG specializes in anomaly detection and budget protection. It's free during Early Access.

Ads Anomaly Guard uses rolling 7-day statistical baselines to determine what's normal for each campaign. When a metric deviates beyond configurable thresholds (e.g., CPA spikes >25%, conversions drop >30%), it flags the anomaly. It monitors 13 signals: CPA spikes, conversion drops, spend without conversions, broken tracking, CPC spikes, bidding mismatches, misconfigured campaigns, CTR drops, impression share drops, budget depletion, conversion rate drops, CPM spikes, and spend velocity spikes.

Ads Anomaly Guard detects 13 types of anomalies: (1) CPA Spike — cost per acquisition increases >25%, (2) Conversion Drop — conversions decrease >30%, (3) Spend Without Conversions — spending with zero conversions, (4) Broken Tracking — historical conversions but now zero, (5) CPC Spike — cost per click increases >50%, (6) Bidding Mismatch — wrong bidding strategy for your data, (7) Campaign Misconfigured — zero impressions for 3+ days, (8) CTR Drop — click-through rate drops >40%, (9) Impression Share Drop — impressions drop >50%, (10) Budget Depletion — >85% spent before 2 PM, (11) Conversion Rate Drop — rate drops >40%, (12) CPM Spike — CPM increases >60%, (13) Spend Velocity Spike — hourly spend exceeds 2x average.

With Ads Anomaly Guard, you set rules like 'pause campaign if CPA spikes more than 100%' or 'reduce budget 50% if conversions drop to zero.' When an anomaly exceeds your threshold, the system takes action automatically via the Google Ads API — even at 2 AM on a weekend. Every action is logged with the estimated savings, an AI explanation of why it happened, and a one-click revert button.

Yes. Ads Anomaly Guard connects to your Google Ads account via OAuth with read-write access and can pause campaigns or reduce budgets automatically when anomalies exceed your configured thresholds. It's the only dedicated monitoring tool that offers this capability — competitors like Optmyzr, Adalysis, Adveracity, and PPC Signal only provide alerts.

Use Ads Anomaly Guard's auto-pause rules. The tool monitors your campaigns every 15 minutes, 24/7. When it detects CPA spikes, broken tracking, or spend without conversions during off-hours, it automatically pauses the affected campaigns or reduces their budgets. You get an alert via Slack or email, and can review/revert from the dashboard the next morning.

When Ads Anomaly Guard detects an anomaly, it sends the campaign context (metrics, historical data, anomaly type) to GPT-4o-mini, which generates a concise root cause analysis. The AI explains why the anomaly likely happened (e.g., competitor activity, audience saturation, tracking issue) and provides a specific, actionable recommendation. This saves you the time of diagnosing the problem yourself.

GEO (Generative Engine Optimization) is a built-in feature that monitors how your brand appears when people ask AI assistants like ChatGPT, Gemini, Claude, and Perplexity about your product category. It tracks mention rate, position, sentiment, and competitors across multiple AI platforms, and provides recommendations to improve your AI visibility score.

Yes. During the Early Access period, all plans are completely free with full access to every feature — no credit card required. This includes anomaly detection, auto-pause, AI explanations, Slack and email alerts, search terms analysis, and GEO visibility monitoring. After Early Access, pricing will start at $39/month for the Starter plan.

Starter: $39/mo (1 ad account, email alerts, anomaly detection, auto-pause). Growth: $79/mo (3 accounts, Slack alerts, custom rules, weekly reports, GEO visibility monitoring). Agency: $199/mo (unlimited accounts, white-label reports, unlimited GEO prompts). All plans are currently free during Early Access.

Optmyzr starts at $208/month and focuses on PPC management (bid optimization, reporting, audits). Ads Anomaly Guard starts at $39/month (currently free during Early Access) and focuses on real-time anomaly detection and auto-pause. They serve different purposes: Optmyzr for optimization, AAG for protection. Many teams use both together.

Ads Anomaly Guard currently supports Google Ads and Meta Ads (Facebook & Instagram). It connects via official APIs with OAuth authentication, keeping your credentials secure. TikTok Ads and LinkedIn Ads integrations are planned for future releases.

Ads Anomaly Guard checks your campaigns every 15 minutes. When an anomaly is detected, you receive an alert within seconds via email and/or Slack. If auto-pause rules are configured, the system takes action immediately. This is significantly faster than tools that only check daily (Adalysis, PPC Signal) or don't monitor at all (Optmyzr, Opteo).

Optmyzr ($208/mo) and Adalysis ($149/mo) are PPC management suites focused on optimization, bid management, and ad testing. Ads Anomaly Guard ($39/mo, free during Early Access) specializes in real-time anomaly detection and automatic campaign protection. The key difference: AAG can auto-pause campaigns and provides AI root cause explanations. Many teams use AAG alongside Optmyzr or Adalysis.

Adveracity ($8.99/mo) is the closest direct competitor, offering AI anomaly detection with 50+ signals at an affordable price. However, Adveracity cannot auto-pause campaigns, doesn't support Meta Ads, doesn't offer Slack alerts, and doesn't provide dollar-quantified impact. Ads Anomaly Guard adds auto-pause, Meta Ads support, Slack integration, and GEO visibility monitoring.

If you specifically need monitoring (not full PPC management), Ads Anomaly Guard is the best alternative. It's the only tool with real-time 15-minute checks, auto-pause capability, and AI anomaly explanations — at $39/mo (free during Early Access) vs Optmyzr's $208/mo. If you need full PPC management, consider Adalysis ($149/mo) or Opteo ($129/mo) as lower-cost Optmyzr alternatives.